Primark conquers Eastern Europe – Hungary is next?

Irish fashion retailer Primark is incredibly popular in all 12 countries where it is represented. As part of the company’s expansion in Eastern-Europe, Primark opens its first stores in Warsaw and Prague. Primark Primark is an Irish fast-fashion retailer owned by Associated British Foods. The company’s first store was founded in Dublin in 1969.

The success in Ireland led to the expansion into the United Kingdom, which is still the company’s biggest market. One can find a diverse range of products in Primark stores, including baby and children’s clothing, womenswear, menswear, homeware, accessories, footwear, beauty products, and confectionery. The main idea behind Primark is that it sells clothes way below the average price, following the fast-fashion trend (similar to H&M). Primark currently trades from over 370 stores in 12 countries, including the United Kingdom, Ireland, Spain, Portugal, France, Germany, the Netherlands, Italy, and the USA. It employs over 75,000 people.

Central and Eastern European Expansion Primark decided to enter the Central and Eastern European market in 2018. Világgazdaság reports that Primark already opened its first store in Eastern-Europe this June in Ljubljana, Slovenia. With this move, the company has created approximately 200 new jobs since June 2019. They are going to open two more stores in the region: one in Warsaw, Poland and one in Prague, the Czech Republic.

Property Forum writes that Primark purchased its first store in Poland, which is a 3,660 sqm retail space located in Galeria Młociny, Warsaw. writes that the new Primark store in Prague will have a total sales area of ​​more than 4,700 square meters, spread over three floors. It will be built in a building at Wenceslas Square 47 on the corner of Opletalova Street. The building, built by Flow East, is designed to reduce energy consumption through, for example, intelligent LED lighting, high-efficiency wooden glass facades, and energy-efficient vertical transport systems throughout the building.

According to James Woolf, CEO and Founder of Flow East, they are “delighted that Primark has chosen their flagship, The Flow Building, for its first Czech store, an ultra-modern building on one of Europe’s most famous squares, offering a unique opportunity to mine from an unthinkable look in the heart of the Czech capital.

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