Well-known Polish cosmetics companies have successfully entered the Chinese market thanks to leading international e-commerce platforms such as Aliexpress and Tmall
Andrzej Juchniewicz, the head of the foreign trade office of the Polish Agency of Trade and Investment (PAIH) in Shanghai, China, was quoted by the daily as saying that country had one of the most difficult markets to enter in terms of regulations.
“An alternative way is to use e-commerce,” Juchniewicz added. Polish companies such as Ziaja, Bielenda and Verona have been successful in selling their products on the Chinese market through Tmall, Blanka Chmurzyńska-Brown, the head of the Polish Union of the Cosmetics Industry, told Rzeczpospolita.
The platform allowed Polish cosmetics companies to notch up a “huge increase in sales in a very short period of time,” added Chmurzyńska-Brown, according to the paper.
The daily reported that Polish companies are also selling an increasing number of products overseas using American e-commerce platforms such as eBay and Amazon.
In 2018, products from Polish sellers on eBay doubled and reached 8 million, while more than 7,200 Polish companies operated on Amazon, the daily reported.